Reddit adds a crowdfunding layer for its members — are you paying attention, media companies?

This is a great idea and a good example of how media companies can make a difference.


Reddit has made a number of changes since it raised $50 million in financing earlier this year, including a project to create its own Bitcoin-style cryptocurrency, and now it has launched a crowdfunding platform called Redditmade, which is designed to give its members the ability to run Kickstarter-like campaigns within Reddit. For a site that is all about community, this seems like a smart move — and one that should get more traditional media companies thinking.

The new platform looks very similar to sites like Kickstarter and Indiegogo, in that there is a time limit of 30 days in which a campaign has to reach its goal or be eliminated. But Reddit’s version at least initially is focused much more on the charitable side of the crowdfunding equation, in that many of the campaigns are set up to give their proceeds to charitable groups.

Any Reddit moderator — that is…

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